1. Advertising, promotion, and other aspects of integrated marketing communications
Author: Terence A. Shimp, J. Craig Andrews.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising -- Textbooks.,Communication in marketing -- Textbooks.,Sales promotion -- Textbooks.
2. Consumer and industrial buying behavior,
Author: / edited by Arch G. Woodside, Jagdish N. Sheth, Peter D. Bennett.,Woodside
Library: Central Library and Documents Center of Tehran University (Tehran)
Subject: Consumer -- Addresses, essays, lectures.,Motivation research (Marketing)--Addresses, essays, lectures.,Purchasing--Addresses, essays, lectures.
Classification :
HF
5415
.
3
.
C69
3. Encyclopedia of management.
Author:
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Industrial management, Encyclopedias.,Management, Encyclopedias.,Industrial management.,Management.
Classification :
HD30
.
15
.
E49
2009
4. Understanding business /
Author: William Nickels, University of Maryland, College Park, James M. McHugh, Saint Louis CC Forest Park, Susan M. McHugh, Saint Louis CC Forest Park.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Business-- Vocational guidance.,Business.,Industrial management.,Business-- Vocational guidance.,Business.,Industrial management.
Classification :
HD31
.
2
.
N53
2019
5. Why people buy
Author: John O'Shaughnessy
Library: Central Library and Information Center of Shahed University (Tehran)
Subject: Consumer behavior,Motivation research (Marketing),Purchasing
Classification :
HF
،
5415
,.
3
،.
O84
،
1987
6. بررسی عوامل موثر بر تصمیم خرید مصرف کنندگان کالاهای ورزشی با استفاده از مدل اسپرولز و کندال
Author: /فرزانه ترابی نهاد
Library: University of Tabriz Library, Documentation and Publication Center (East Azarbaijan)
Subject:
